Sources.net
The most pratcical and effective tools for marketing your website, such as search engines, webtools, keywordproviders, web advertising companies and some practical guidelines for web marketing.
Guidelines for Search Engine Marketing and Webmarketing / online promotion
As soon as you have your website ready and live you want it to be visible for the target audience you have in mind. In order to realise that you submit the site to several national and international search engines. After a couple of months of waiting you find out that the response is quite limited. What do you do now? You’ve spent quite some money on the site and it’s not visited let alone no leads, sales or broad exposure. We like to help you with finding the right tools to market your site on the internet and specifically target your audience.
In the site we created several pages with highly specialized content and links to other sites that might help you to prepare a Search engine marketing campaign. The difference in our opinion between search engine positioning and search engine marketing is that the first one only focuses on positioning your site in the organic results of the search engine (the regular, non-sponsored results). The second one focuses on all aspects including Search engine advertising, meaning positioning your website in the sponsored results and therefore strictly control your campaign.
In this site we give you access to tools that will help you to measure, evaluate, adjust and control your results. Tools that go beyond only checking Google’s pagerank and optimizing your site.
Success Search Engine Marketing on the Internet depends on client knowledge, clear information and usebility. It should however be combined with creativity, perseverance, real good design, and endless trials and corrections. No website will ever be finished. When it goes live it should be the start for optimizing the site for the users, for the search engines, the directories, the advertising people and all persons involved.
One thing we would like to emphasis is not only to focus on SEM (Search Engine Marketing) only, but also broaden your view towards other online opportunities (and of course do not close your eyes for offline chances) of webvertising. In the section about webmarketing we offer you ideas as an alternative for SEM only.
We are doing our utmost to be as complete as possible, but we are not and, like search engine positiong, advertising and marketing, never will be fully ready. Therefore we are highly interested in your comments, suggestions and other feedback from you as a specialist or rookie.
Thank you for visiting us,
Team Sources.net